by Todd Bertsch - Evolve Owner/President
Mobile web visitors want information quickly without having to zoom in to find it. The ability to zoom isn’t even an option on some mobile devices. A perfect mobile website has big text and links that will be readable on all mobile phones, not just smart phones.
This is probably the most important reason to consider a mobile website. Your website needs to be optimized for a smaller screen to display correctly on a mobile device. Your current layout may display completely discombobulated, or the site may not even load at all. Use this tool to find out where your site stands.
A Mobile website taking longer than 4 seconds to load will lose 25% of its visitors according to this study. A slow website could even frustrate customers and possibly send their business elsewhere. Large pictures and fancy animations just aren’t going to work. Mobile web visitors are usually on the go, you need to get them the information they need as quickly as possible.
4. Wasted E-mail Blasts
43.5 million people used their mobile phones to check e-mail in 2010. A 40% increase from 2009! When customers open your newsletter on their mobile phones will they be able to click through to your website? Will it even display at all? With the rising number of Internet enabled mobile phones, this could cause severe problems for your e-mail marketing campaigns.
5. Smartphone Shipments Top Personal Computers
21.3 million Smartphones shipped in 2008, 54.5 million shipped in 2009 and 100.9 million shipped in 2010 according to research firm IDC. That’s an 80 million increase in only 2 years! There were even 9 million more smart phones shipped in 2010 than there were personal computers.
6. Mobile Web Shopping Preferred Over Mobile Apps
Two-thirds of those polled in a study by Adobe said that they prefer to shop via mobile websites rather than mobile applications. Games, music and social media were the only categories users would rather navigate with an app over a mobile website.
7. Fortune 500 companies Want Mobile Website’s
SMS (Text), mobile applications and mobile websites are the three most popular marketing mediums in a mobile marketing strategy. SMS (Text) marketing is intrusive and could annoy potential customers. Mobile applications are costly and must be specifically tailored for each mobile operating system (iPhone, Android, Blackberry). Mobile websites, however, function on all mobile operating systems without having to download any software. Fortune 500 companies say they are much more interested in having a mobile website than pursuing any other mobile marketing medium.
8. Mobile Web Access Predicted to Surpass PCs by 2014
By 2014 Gartner Research predicts 90% of the world will own a mobile phone capable of accessing the Internet. That’s over 6.5 billion mobile connections worldwide! Are you ready to keep up with your competitors and get a slice of this emerging market?
9. 29% of US Consumers Have Made a Mobile Purchase
According to a new study by ATG and Oracle, 3 in 10 US consumers made at least one mobile purchase in 2010. A 123% increase from the same time period in 2009. Younger generations (18-34) are even more likely to make purchases from mobile phones.
10. Mobile Coupon Redemption on the Rise
In 2014, more than 300 million people will be redeeming coupons on their mobile phones worldwide. A mobile website can be optimized to place your coupon at the front of your mobile homepage. The ease of obtaining it will result in more redemptions and increased sales.
Even if you decide not to get a mobile website, your competitors will. Smartphones are the future of online Internet access. Some are even calling it web 3.0!
Mobile websites engage visitors and give them an overall better experience with your website. We use our 4D process to develop fast, intuitive and user-friendly mobile websites that provide visitors with exactly what they’re looking for quickly and easily. We want to impress everyone that visits your website regardless of how they get there. Having an amazing website without a mobile counterpart is like having an amazing product without a store. Both need to complement each other to be successful. If you’re ready to Evolve, give us a call today at 330-331-0211.