by Todd Bertsch - Evolve Owner/President
Sent from my Device, not Me.
The Devil is in the Details
In recent years, smartphones have slowly been taking over the mobile market, with about 42% of Americans owning a smartphone according to a recently released ChangeWave Research study, a number that has been on a steady incline. As their popularity increases, the fight between the major players like the iPhone, BlackBerry, and now Android phones has grown intense. But with all of the big picture debate on which phone to choose, the smaller details of smartphone usage is falling deeper and deeper into the shadows. One such detail is the auto signature attached to emails sent from these devices. Most likely, you have seen an email with the footnote “Sent from my iPhone” or “Sent via my Blackberry” because a lot of people don’t think to change their settings. From the point of view of Apple or Motorola, it’s a very clever, all-be-it sneaky, plug for their product, but from the point of view of a non-smartphone user, it can be read “Sent from my iPhone. Nyah, nyah.” Either way, it is both impersonal and a missed opportunity that you should be aware of.
Why Change It?
Email signatures can be a great way to add a personal, or even creative, touch to your messages. You can insert your name to quicken your compositions, you can include your business information to market your company and facilitate contact, or you can have fun with it and add a personal motto or witty quote. The attention to detail and consistency can be invaluable to building a good reputation, interpersonal relationships, and your brand.
Additionally, the existence of an alternate or inconsistent email signature can tip recipients off to the fact that you are not in front of your computer. This can be both good and bad, depending on the situation.
How to Change It
Each phone handles the email signature setting in a different manner (some more efficiently than others), so make sure you know your phone model and service provider before diving in to change it. On the iPhone, it can be changed easily through the phone’s mail settings. On the Blackberry, the setting has to be changed online through your service provider’s account settings. And interestingly enough, Android phones do not come with the feature enabled, but it can be turned on. Below are some links and tips to help you on your way:
- Under the Settings Application, choose “Mail, Contacts, Calendars” > Signature, then simply type a signature and return back to the menu.
- How to Add or Change the Auto Signature Feature
In the end, it is a powerful feature that often goes unused, simply displaying a callous product plug from your cellphone provider. Don’t let them sign your emails for you. Take control, change your settings, and be commended for your attention to detail and brand consistency.
Sent from my Blueberry.
Let us show you our attention to detail. Give us a call at 330-331-0211! Or visit our website for more information: www.EvolveCreativeGroup.com