Two weeks ago I noticed this billboard in Akron, OH (corner of Miller/Market, right by Dominos) that caught my eye for several reasons. This is a good case of billboard advertising gone wrong!
What’s wrong with this picture? You be the judge.
- Two in One! - This is one of a few locations for Clear Channel billboard advertising where there are two billboards on top of each other.
- Both billboards are using a yellow background. Yikes!
- One billboard is for breast feeding. The other billboard is for a Hair Salon.
- It appears to me that these billboards start to run together. Are these one ad? Is this Hair Salon offering breast feeding? Probably not, but you see where this is going.
Always, and I mean always travel out to the site for which your billboards are located. Make sure everything looks as it should. If you happen to purchase space where two billboards are on top of each other, ask to see the art for the other board. You’re spending a good fortune for them and Clear Channel should be able to give you info on the other board.
Who’s at fault here?
Clear Channel? In the end, it’s the buyer’s responsibility to check out what they’re purchasing. If I was this Hair Salon, I would certainly have my board taken down, and then ask for a refund. Just my 2 cents. Take a drive and check it out for yourself. Let me know what you think...Leave a reply below.
2 comments:
Hey Todd... good points, though the lower billboard is actually for a hair salon.
Hi Joe,
Thanks for the reply...that is hilarious. I guess I should have posted "Blog post gone wrong"! :-) When I see a billboard with a big photo of a female in Fairlawn, I just assume it's for a Realtor. I fixed it. Another lesson to be learned...always have someone proof your work! :-)
Post a Comment