Website videos have been around for awhile, but this last year they have really increased in both viewing and user generated content uploads. While broadband penetration increases and the ability to easily upload videos to your website or social network increases, we will continue to see the rise of video replace the need of static text on a given web page. Why read, when you can watch.Adding a short video to your website brings another element of content to engage your audience. Web videos add a voice and face to your company, allowing user to connect with you before they even meet you in person. But you need to keep it short and simple-any more than 30-60 seconds and you may lose their attention. Useit.com has some great tips on usability studies they’ve conducted on this subject.
Another great aspect of uploading web videos to your website that’s often times overlooked, is how beneficial these are for search engine optimization (SEO). Google and Yahoo! are now indexing these videos and they can be search separately. With local geo-targeted keywords you can earn some great positioning and possible leads. Just be very strategic with the “tags & titles” you use for your videos. These are the keywords that are being indexed by the search engines.
Here are a couple of web strategies to consider adding to your website:
- Company Introduction Video
- Video Spokesperson
- How to/Product Demo Video
- Client/Customer Testimonials
You can learn more about these strategies and view samples on our Web Videos page.
Are you ready to add web videos to your website? They’re not as expensive as you think. Give us a call today at 330-630-6572.
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