As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.
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Welcome to the fourth addition of my Content Marketing Strategy Development blog series. In this post I'll be comparing and contrasting different content distribution channels. I’ll explain why it’s important to choose a channel before creating content, what channels exist and how to choose a channel that aligns with your content goals.
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Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.
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Todd Bertsch, Owner & President of Evolve Creative Group, explains how negative reviews on social media can greatly effect your brand, and addresses the best way to deal with them.
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The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. Twitter users especially seem to thrive on the event, constantly posting short clips of text throughout it, with national activity peaking during critical moments. This year's critical moment? The now-infamous blackout.
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